TY - BOOK AU - Watson, James L., TI - Golden Arches East: SN - 978-0-8047-4989-3. AV - TX945.5.M33G65 CY - Stanford KW - East Asia KW - Fast food restaurants KW - Food service KW - Hospitality industry KW - Manners and customs KW - McDonald's Corporation KW - Globalization KW - Home economics ER -