TY  - BOOK
AU  - Kelly III Francis J.
AU  -  Silverstein, Barry
TI  - The Breakaway Brand: 
SN  - 0-07-226237-0.
AV  - HD69.B7K455 
CY  - New York
KW  -  Branding
KW  -  Marketing
KW  - Business
KW  - Social Sciences
ER  -