Kelly III Francis J. <br/><br/>
The Breakaway Brand:   How Great Brands Stand Out 

 - New York   McGraw-Hill    2005 
 - xiv, 289p. 
<br/><br/><label>ISBN: </label>0-07-226237-0. 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Branding<br/> Marketing<br/>Business<br/>Social Sciences
<br/><br/><label>LC Class. No.: </label>HD69.B7K455