TY  - BOOK
AU  - Kim, W. Chan
TI  - Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
SN  - 9781625274496
AV  - HF5415.153 
PY  - 2015///
CY  - Boston
PB  - Harvard Business Review Press
KW  - New products
KW  - Market segmentation
ER  -