Kim, W. Chan <br/><br/>
Blue Ocean Strategy:  How to Create Uncontested Market Space and Make the Competition Irrelevant 

 - Boston:  Harvard Business Review Press,  2015 
 - 287 pages :   illustrations ;   22 cm. 
<br/><br/><label>ISBN: </label>9781625274496 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.<br/>Market segmentation.
<br/><br/><label>LC Class. No.: </label>HF5415.153