TY  - BOOK
AU  -  Ries, Eric
TI  - The Lean Startup: : How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses 
SN  - 9780670921607
AV  - HD62.5.R545  
PY  - 2019///
CY  - UK
PB  - Penguin
N2  - The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.

Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late.

With over a million copies sold across the globe, now is your time to think Lean
ER  -