TY  - BOOK
AU  - Cialdini,Robert B.
TI  - Influence: The Psychology of Persuasion 
AV  - BF774 
PY  - 2021///
CY  - New York
PB  - Harper Business
KW  - Influence (Psychology)
KW  - Persuasion (Psychology)
KW  - Compliance
N1  - Includes bibliographical references and index
N2  - "In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini-the seminal expert in the field of influence and persuasion-explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations"--
ER  -