Brown, Tim  (Writer on industrial design), <br/><br/>
Change by Design:  How Design Thinking Transforms Organizations and Inspires Innovation / 
Tim Brown with Barry Katz. 
 - Revised and updated edition. 
 - viii, 294 pages :  illustrations ;  24 cm 
<br/><br/> Includes index. 
<br/><br/>Includes index. 
<br/><br/>Reintroduction -- Introduction: the power of design thinking -- Part I. What is design thinking? Getting under your skin, or How design thinking is about more than style ; Converting need into demand, or Putting people first ; A mental matrix, or "These people have no process!" ; Building to think, or The power of prototyping ; Returning to the surface, or The design of experiences ; Spreading the message, or The importance of storytelling -- Part II. Where do we go from here? Design thinking meets the corporation, or Teaching to fish ; The new social contract, or We're all in this togeter ; Design activism, or Inspiring solutions with global potential ; Designing tomorrow-today ; Redesigning design. 
<br/><br/> The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press--due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business. 
<br/><br/><label>ISBN: </label>9780062856623 
<br/><br/><label>LCCN: </label>2018277639 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Organizational change.<br/>Reengineering (Management)<br/>Corporate reorganizations.<br/>Industrial design.<br/>Corporate reorganizations.<br/>Industrial design.<br/>Organizational change.<br/>Reengineering (Management)
<br/><br/><label>LC Class. No.: </label>HD58.8.B772  
<br/><br/><label>Dewey Class. No.: </label>658.4/063