TY - BOOK AU - Wheeler,Alina TI - Designing Brand Identity: An Essential Guide for the Entire Branding Team SN - 9781118980828 AV - HD69.B7W44 PY - 2018/// CY - Hoboken, New Jersey PB - Wiley KW - Brand name products KW - Branding (Marketing) KW - Trademarks KW - Design KW - Advertising N1 - Includes bibliographical references (pages 310-311) and index ER -