Beckwith, Harry <br/><br/>
Selling the invisible   a field guide to modern marketing 

 - Boston   Warner Business Books   1997 
<br/><br/><label>ISBN: </label>0446520942 
<br/><br/><label>Subjects--Topical Terms: </label><br/> BUSINESS & ECONOMICS / Marketing / General<br/> Marketing<br/>Industries, land use and labor<br/>Service industries -- Marketing