Advertising & Promotion

By:

Hackley, Christopher E [author.]

Contributor(s):

Hackley, Rungpaka Amy [author.]

Material type: Text

TextPublisher: Los Angeles : SAGE, 2021Edition: Fifth editionDescription: xiv, 404 pages : illustrations (colour) ; 24 cmISBN:

9781529718508

Other title:

Advertising and Promotion

Subject(s): LOC classification:

HF5823.H185

Summary: "Now in its fifth edition, this popular textbook continues to provide students with a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: two brand new chapters on Social Media Advertising and Digital Advertising; commentary on how the COVID-19 pandemic has and will impact advertising; the evolving role of advertising agencies in the post digital era; and emerging forms of advertising and promotion, including the role of influencers." --Provided by publisher.

Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	Asian University for Women Library	Non-fiction	General Stacks	HF5823. H185 (Browse shelf(Opens below))	01	Available		029842

Total holds: 0

Browsing Asian University for Women Library shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)

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Previous	HF5657.4 .D778 Management Accounting for Business	HF5681.V3 P295 Business Analysis & Valuation	HF5686.C44 Costing for the Fashion Industry	HF5823. H185 Advertising & Promotion	HF5845.B35 Silent Selling: Best Practices and Effective Strategies in Visual Merchandising	HF6161.C44U67 Promoting Fashion	HG172. S63G36 George Soros : A Life in Full : Survivor, Billionaire, Speculator, Philanthropist, Philosopher, Political activist, Nemesis of the Far Right, Global Citizen	Next

Includes bibliographical references (pages 374-395) and index.

"Now in its fifth edition, this popular textbook continues to provide students with a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: two brand new chapters on Social Media Advertising and Digital Advertising; commentary on how the COVID-19 pandemic has and will impact advertising; the evolving role of advertising agencies in the post digital era; and emerging forms of advertising and promotion, including the role of influencers." --Provided by publisher.

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