Marketing Communications Industry: (Record no. 4153)

MARC details
000 -LEADER
fixed length control field 00888nam a2200313Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field BDCtgAUW
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240810205113.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220908s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-81-7829-868-9.
040 ## - CATALOGING SOURCE
Transcribing agency BDCtgAUW
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5813.I4J35
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jain, Gautam Raj
9 (RLIN) 25521
Relator term Author
245 #0 - TITLE STATEMENT
Title Marketing Communications Industry:
245 #0 - TITLE STATEMENT
Remainder of title Entrepreneurial Case Studies
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Los Angeles
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Response Books
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 190 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Commerce
9 (RLIN) 25522
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Entrepreneurship--India--Case studies
9 (RLIN) 25523
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing--India
9 (RLIN) 25524
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations--India
9 (RLIN) 25525
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising--India
9 (RLIN) 25526
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business
9 (RLIN) 25527
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ahluwalia, Raunica
9 (RLIN) 25528
Relator term Author
887 ## - NON-MARC INFORMATION FIELD
Content of non-MARC field Papia Akter
888 ## -
-- 8
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Koha issues (borrowed), all copies 0
Source of classification or shelving scheme Library of Congress Classification
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
c BK
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Serial Enumeration / chronology Full call number Barcode Date last seen Koha item type
        Asian University for Women Library Asian University for Women Library General Stacks 08/09/2022 Donation 2008 HF5813.I4J35 010567 09/10/2010 Books