The Breakaway Brand: (Record no. 2407)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00727nam a2200289Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BDCtgAUW |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240726195045.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220908s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-226237-0. |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | BDCtgAUW |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7K455 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kelly III Francis J. |
| 9 (RLIN) | 13786 |
| 245 #4 - TITLE STATEMENT | |
| Title | The Breakaway Brand: |
| 245 #0 - TITLE STATEMENT | |
| Remainder of title | How Great Brands Stand Out |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | McGraw-Hill |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 289p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding |
| 9 (RLIN) | 13787 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 13788 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business |
| 9 (RLIN) | 13789 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social Sciences |
| 9 (RLIN) | 13790 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Silverstein, Barry |
| 9 (RLIN) | 13791 |
| 887 ## - NON-MARC INFORMATION FIELD | |
| Content of non-MARC field | Papia Akter |
| 888 ## - | |
| -- | 8 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 0 |
| Source of classification or shelving scheme | Library of Congress Classification |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| c | BK |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Serial Enumeration / chronology | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Asian University for Women Library | Asian University for Women Library | General Stacks | 08/09/2022 | 2005 | HD69.B7K455 | 005495 | 15/02/2010 | Books |