The Marketing Imagination (Record no. 10919)

MARC details
000 -LEADER
fixed length control field 00540nam a2200229Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field BDCtgAUW
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240809201445.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220908s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780029190906
040 ## - CATALOGING SOURCE
Transcribing agency BDCtgAUW
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.L482
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Levitt, Theodore
9 (RLIN) 64999
245 #4 - TITLE STATEMENT
Title The Marketing Imagination
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Free Press
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 1986
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Commerce
9 (RLIN) 65000
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
9 (RLIN) 65001
887 ## - NON-MARC INFORMATION FIELD
Content of non-MARC field Papia Akter
888 ## -
-- 8
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Koha issues (borrowed), all copies 0
Source of classification or shelving scheme Library of Congress Classification
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
c BK
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Serial Enumeration / chronology Full call number Barcode Date last seen Koha item type Total Checkouts Price effective from
        Asian University for Women Library Asian University for Women Library General Stacks 17/01/2019 Donation 1986 HF5415.L482 028011 18/01/2019 Books    
        Asian University for Women Library Asian University for Women Library New Materials Shelf 20/10/2019 Donation 1964 PQ2246.E4E5 028523 04/12/2019 Books   08/09/2022