Selling the invisible (Record no. 10232)

MARC details
000 -LEADER
fixed length control field 00752nam a2200277Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220908s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0446520942
003 - CONTROL NUMBER IDENTIFIER
control field BDCtgAUW
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230204101127.0
040 ## - CATALOGING SOURCE
Transcribing agency BDCtgAUW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Beckwith, Harry
9 (RLIN) 61790
245 #0 - TITLE STATEMENT
Title Selling the invisible
245 #0 - TITLE STATEMENT
Remainder of title a field guide to modern marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Warner Business Books
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 1997
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BUSINESS & ECONOMICS / Marketing / General
9 (RLIN) 61791
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
9 (RLIN) 61792
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Industries, land use and labor
9 (RLIN) 61793
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Service industries -- Marketing
9 (RLIN) 61794
887 ## - NON-MARC INFORMATION FIELD
Source of data 1
Content of non-MARC field Mubassir Ahsan
888 ## -
-- 1
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
c BK

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