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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Kim, W. Chan

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant - Boston, Mass. Harvard Business School Press 2005

ISBN: 1-59139-619-0

Subjects--Topical Terms:
Business
Market segmentation
Commerce
New products

LC Class. No.: HF5415.153.K53

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