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The Breakaway Brand: How Great Brands Stand Out

Kelly III Francis J.

The Breakaway Brand: How Great Brands Stand Out - New York McGraw-Hill 2005 - xiv, 289p.

ISBN: 0-07-226237-0.

Subjects--Topical Terms:
Branding
Marketing
Business
Social Sciences

LC Class. No.: HD69.B7K455

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