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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Kim, W. Chan

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant - Boston: Harvard Business Review Press, 2015 - 287 pages : illustrations ; 22 cm.

ISBN: 9781625274496

Subjects--Topical Terms:
New products.
Market segmentation.

LC Class. No.: HF5415.153

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