Influence : The Psychology of Persuasion

Cialdini, Robert B.

Influence : The Psychology of Persuasion - 568p. 20cm

Includes bibliographical references and index.

"In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini-the seminal expert in the field of influence and persuasion-explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations"--



2020058533


Influence (Psychology)
Persuasion (Psychology)
Compliance.

BF774