Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation /
Brown, Tim (Writer on industrial design),
Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation / Tim Brown with Barry Katz. - Revised and updated edition. - viii, 294 pages : illustrations ; 24 cm
Includes index.
Includes index.
Reintroduction -- Introduction: the power of design thinking -- Part I. What is design thinking? Getting under your skin, or How design thinking is about more than style ; Converting need into demand, or Putting people first ; A mental matrix, or "These people have no process!" ; Building to think, or The power of prototyping ; Returning to the surface, or The design of experiences ; Spreading the message, or The importance of storytelling -- Part II. Where do we go from here? Design thinking meets the corporation, or Teaching to fish ; The new social contract, or We're all in this togeter ; Design activism, or Inspiring solutions with global potential ; Designing tomorrow-today ; Redesigning design.
The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press--due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business.
9780062856623
2018277639
Organizational change.
Reengineering (Management)
Corporate reorganizations.
Industrial design.
Corporate reorganizations.
Industrial design.
Organizational change.
Reengineering (Management)
HD58.8.B772
658.4/063
Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation / Tim Brown with Barry Katz. - Revised and updated edition. - viii, 294 pages : illustrations ; 24 cm
Includes index.
Includes index.
Reintroduction -- Introduction: the power of design thinking -- Part I. What is design thinking? Getting under your skin, or How design thinking is about more than style ; Converting need into demand, or Putting people first ; A mental matrix, or "These people have no process!" ; Building to think, or The power of prototyping ; Returning to the surface, or The design of experiences ; Spreading the message, or The importance of storytelling -- Part II. Where do we go from here? Design thinking meets the corporation, or Teaching to fish ; The new social contract, or We're all in this togeter ; Design activism, or Inspiring solutions with global potential ; Designing tomorrow-today ; Redesigning design.
The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press--due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business.
9780062856623
2018277639
Organizational change.
Reengineering (Management)
Corporate reorganizations.
Industrial design.
Corporate reorganizations.
Industrial design.
Organizational change.
Reengineering (Management)
HD58.8.B772
658.4/063