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Experiential Retailing : Concepts and Strategies That Sell

Kim, Youn-Kyung.

Experiential Retailing : Concepts and Strategies That Sell - New York : Fairchild Books, 2007. - xiii, 466 p. : ill. ; 29 cm.

Includes bibliographical references and index.

ISBN: 9781563673993

LCCN: 2006940794

Subjects--Topical Terms:
Retail trade.
Retail trade--History.
Consumption (Economics)
Consumer behavior.

LC Class. No.: HF5429. K524

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